Greetings from White River Junction. I'm excited to announce that Revolution is expecting!
Several weeks ago, I was approached by a commercial property owner in Hanover, NH to ask if I'd be interested in expanding to open a 2nd retail location across the river. At first, I was a little skeptical, but the more I thought about it and after consulting some of the smartest people I know, it turns out that there are about 1,000 reasons why it could be a great idea.
So, we are embarking on a retail journey to broaden Revolution's presence within the Upper Valley with a 2nd location at 43 South Main Street in Hanover.
Today, I signed a lease which commences on June 14th; precisely 23 years after the Revolution 1.0 grand opening in 2002.
The 'next rev' will follow the same general model as in WRJ with samples from most of our indy collections and 2nd hand consignments will be taken in, separately, at each location.
Stay tuned for updates, but if all goes according to plan (which it never does) we hope to do a soft opening in early August.
This is a massive and slightly terrifying business venture that I'm embarking on and support from our extended UV family will be critical to its success. In these bonkers times, it feels like spreading Rev's retail realness throughout the Upper Valley is a form of resistance and resilience, so please keep showing up and shopping small.
You can follow us on Instagram at @revolution.nh and on Bluesky @revolutionnh.bsky.social.
Thanks to all of you for keeping our Revolution in motion. Cheers, Kim & Co